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How to retain customers during Covid-19 lockdown

Now is a time where many businesses are unsure about what their future might look like amid the changes we are experiencing with Covid-19. Now more than ever before we are seeing a shift to the digital space as we enter into a new era.  Back in the late 1990's and early 2000's we started to see the emergence of businesses on the internet, particularly with the early adopters here in NZ. By the time I was coming out of my tertiary study in 2007 Google was gaining headway, and many more ...

Tips for your business to survive Level 4 lockdown

We have just entered a very unsettling and potentially difficult time in business. With restrictions in place that affect our ability to do business, we've put together a few tips to help you survive lockdown.  01. Focus on the wellbeing of your people There are many things you can't do at this time, but I tell you what, how you treat your team and look after them during this time will have an impact on how you come out at the other end of lockdown.  As business owners and manager...

Seven ways to reach your market

We live and breathe marketing everyday, so we can take it for granted that everyone knows the different ways to communicate with their target audience. Of course we know this isn’t the case. Years ago our Managing Director, Michelle Whitmore, developed these 7 ways to reach your target audience and we use them for every marketing plan we do. Even with all of the changes that have been taking place in the marketing industry, these still stay true....

How to think about marketing if you’re a small business owner in NZ

Marketing for Small Business: What can I do for my business when my marketing budget is small?  Overheads are scary. They’re accumulative, resented and tempting all at the same time – and sometimes it can be hard to know which ones to take on and which ones to wait on when you’re first starting up or growing a small business. Often I hear of small-businesses in a classic chicken and egg situation – they have no marketing budget or marketing person in-house to utilise, and yet theyâ€...

Facebook FAQs

I’m always out talking with businesses, and quite often Facebook is the topic that people want to talk about. So here I have put together my own FAQs for who should have a presence on Facebook and how you can use it for your business....

Your business isn't about you

Last week I spent half a day with students at Wintec who are doing an ecommerce paper. The students have an assignment to create an ecommerce website selling a product or service, for a real operational business.  One of the things that I shared with them, which I thought it would be good to share here is that your business isn't actually about you. When you think about it, you aren't the one parting with hard earned cash to purchase your products or services, but so often I see busine...