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How to retain customers during Covid-19 lockdown
April 28th 2020
Now is a time where many businesses are unsure about what their future might look like amid the changes we are experiencing with Covid-19. Now more than ever before we are seeing a shift to the digit
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Tips for your business to survive Level 4 lockdown
March 25th 2020
We have just entered a very unsettling and potentially difficult time in business. With restrictions in place that affect our ability to do business, we've put together a few tips to help you survive
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Seven ways to reach your market
February 11th 2020
We live and breathe marketing everyday, so we can take it for granted that everyone knows the different ways to communicate with their target audience. Of course we know this isn’t the case. Years
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How to think about marketing if you’re a small business owner in NZ
January 21st 2020
Marketing for Small Business: What can I do for my business when my marketing budget is small? Overheads are scary. They’re accumulative, resented and tempting all at the same time – and
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Facebook FAQs
December 3rd 2019
I’m always out talking with businesses, and quite often Facebook is the topic that people want to talk about. So here I have put together my own FAQs for who should have a presence on Facebook and
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Your business isn't about you
November 14th 2019
Last week I spent half a day with students at Wintec who are doing an ecommerce paper. The students have an assignment to create an ecommerce website selling a product or service, for a real
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